Professor Jodina Scazzola has always loved performing, hosting events, telling stories, and being a voice for her community. Interestingly, her journey into radio and TV began through her work as a counselor. While working as a health educator and counselor at Canyon Ranch in Tucson, Arizona, Scazzola found herself doing media spokesperson work. It was during her first radio segment that she fell in love with the medium, sparking her pursuit of a career in broadcasting.
"The industry has changed so much over the years, especially with technology and automation," Scazzola reflects. "Some of it’s been great, but some changes... not so much." She notes that automation has reduced the number of people working in the field, a trend influenced by deregulation. Today, the rise of AI is starting to replace live talent in some cases, reshaping the industry’s landscape.
Scazzola's career evolved alongside these technological advancements. She recalls the transition from analog to digital, which improved quality and enhanced the listener and viewer experience. Streaming platforms, the podcasting boom, and social media transformed broadcasters into brands that engage with their audience in real-time. "Content is no longer confined to one platform, and that’s where media centers like ours at City College shine," she explains. "At City Times Media, we combine digital journalism, radio, podcasting, TV, and film production under one roof. It’s a perfect example of how the industry is evolving to meet the changing landscape."
Scazzola's most memorable moments in the industry involve working with talented and passionate people. She fondly remembers interning at WRAT in Belmar, New Jersey, where she hosted the overnight shift for the first time. Despite the nerves and mistakes, like back-selling a song as "Def Zeppelin" instead of "Led Zeppelin" or "Def Leppard," she learned valuable lessons that shaped her career.
One of the highlights of her career was working with 102.1 KPRI, a locally owned station where she spent 18 years. Scazzola's focus was on community and supporting emerging artists, hosting incredible private listener events. Among her favorite memories was an
intimate acoustic performance by Jack Johnson at Scripps Birch Aquarium and meeting artists like Jewel, Jason Mraz, Adele, and Ed Sheeran before they became household names.
In today's media landscape, Scazzola emphasizes the need for more than just talent. Networking, understanding the business side, and juggling freelance work are essential. Personally, she loves audio production as much as being on-air, finding joy in creating with sound and crafting commercial campaigns.
Transitioning to full-time teaching was a natural step for Scazzola. After teaching voiceover as an adjunct, she embraced the opportunity to stay local and mentor students. "I try to give students projects that feel like real-world work experiences," Scazzola says. "We bring in guest speakers, take field trips, and give assignments that mimic industry practices. I create a space where students feel safe experimenting because failing is part of the process."
Scazzola's motto, "Always Be Creating," underscores her approach to teaching. Seeing her students succeed and find their voice is a source of immense pride for her. "When they use their voice, it reminds me why I do this work and pushes me to keep improving," she says.
On the rise of digital media and streaming, Scazzola acknowledges the incredible opportunity for anyone to have a voice and reach a global audience. Traditional broadcasting still has a place but must embrace multi-platform strategies to stay relevant. The future will see more integration of AI and immersive tech, but storytelling remains at the heart of everything. "We need the human side to connect authentically," she emphasizes.
Scazzola also highlights the importance of local media in reflecting community stories. Despite the rise of podcasting and on-demand media, she believes legacy media is evolving, not disappearing. According to Nielsen Media Research, radio still reaches 88% of Americans each week, more than any other medium.
Regarding AI in broadcasting, Scazzola views it as a tool to streamline workflows and enhance creativity, but insists on the irreplaceable value of authenticity. On diversity and representation, she acknowledges progress in the industry but stresses the need for continued efforts, especially in leadership roles.
Balancing her career and personal life involves exercise, self-care, and learning to say "no" when necessary. For aspiring broadcasters, her advice is to stay curious, learn all aspects of the craft, network, and have business acumen. "Be your own cheerleader," she advises. "No one will hand you opportunities; you have to make them happen."
Scazzola's journey from radio to education exemplifies her dedication to the evolving media landscape and her commitment to mentoring the next generation of broadcasters.